SDC started out as the upshot of a research project ‘When Nature Calls’ conducted by Enviu – innovators in sustainability and Architect Firm Döll. The result of the research project was the sustainable dance club concept, an idea that was officially launched in Rotterdam Club Off Corso in 2006 with the event ‘The Critical Mass’. At the end of 2007 SDC BV was realized with the founding of the organization and development of product prototypes. In September 2008 Club WATT in Rotterdam was opened as the first Sustainable Dance Club™ showcasing the earliest model of the Sustainable Dance Floor. In 2009 an updated version of the SDF was launched and transported all over the world for a wide variety of clients. Projects ranged from permanent installations at museums in Miami and Philadelphia to pop-up events around the globe in Vancouver(Ca), Shanghai(Ch), Salvador(Br) and Abu Dhabi(VAE).